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Press Release 2016/ 01


100 Targeted Buyers Seen At Kaohsiung Roadshow Organised By IT&CM Events

 

 


Singapore, 31 May 2016 – Kaohsiung City Government Economic Development Bureau’s recent campaign to promote Kaohsiung as a MICE destination to the Singapore market saw 100 targeted buyers attend the event. All of whom were identified by IT&CM Events as having a strong interest in considering Taiwan as a potential host of their upcoming meetings, incentives, conferences or events. 

 

The decision for Kaohsiung City Government to collaborate with IT&CM Events on this promotional endeavour was bolstered by 3 prior successful roadshow experiences that evidenced IT&CM Events’ strength and credibility in reaching relevant buyers. 

 

Said Lily Su, Director of the Kaohsiung MICE Promotion Program, “The excellent outcome of today’s roadshow comes expectedly as we are confident of IT&CM Events’ ability to deliver on the buyers and networking programme that we need.”

 

The half-day roadshow programme included an introduction to the Kaohsiung MICE environment, with presentations by supporting destination suppliers including China Airlines, FIH Regent Group, Kaoshiung Exhibition Center, Taiwan Tour Travel and MSL Group.

 

For 2-year old Kaoshiung Exhibition Center, this roadshow also marked their debut to buyers in Singapore. Said its Project Manager, Account Service, Amber Shih, “As a new exhibition center, we are delighted to share the highlights of our venue to inspire more buyers to hold their events here. We’ve already had various international and local events take place in our premises, and are more than ready to welcome others to do the same.”

 

This roadshow offered rising MICE destination Kaohsiung a targeted and effective platform to make an impression on key buyers. Kaohsiung’s unique traits stem from its natural endowment as a port city – one that has thrived in sophistication and environmental sustainability to become the first to receive an eco-port license in Asia-Pacific. In addition to sea access, the city is highly accessible with an efficient airport and light-rail transport network that already connects Kaohsiung to 21 cities in China and many more across Asia-Pacific. Government financial incentive and administrative support is also in place to encourage organisers to choose Kaohsiung as their host city. 

 

DMC and Corporate Buyer Jenny Wan, Director, Meetings Management of Destination Asia Singapore expressed, “This is my first real exposure to Kaohsiung as a MICE destination.  From the presentations, I learnt highlights of Kaohsiung that gave me a fresh perspective of Taiwan outside what we already know of its popular cities like Taipei. Finding out about white-water rafting in Kaohsiung particularly fascinated me. Through this roadshow, Kaohsiung has definitely captured my attention and I think the city has a lot to offer for incentive trips.”

 

To find out more about organising a targeted roadshow like this, contact roanna.tan@ttgasia.com or hoa.jing.qi@ttgasia.com.

 

For more information, log on to www.itcma.com | www.corporatetravelworld.com/apac


 

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 ABOUT IT&CMA 2016

 

27 September to 29 September | Bangkok Convention Centre at CentralWorld, Bangkok, Thailand

Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacific is The World’s Only Doublebill Event in MICE and Corporate Travel. Both events have been co-locating since 2004, offering its delegates an unparalleled platform to do business, learn and network.

Established in 1993, IT&CMA is at the forefront of fostering MICE growth opportunities for the Asia-Pacific and beyond. Its multi-faceted programme engages regional and international industry suppliers and buyers in the realms of business, education and networking. IT&CMA also features dedicated platforms designed around the interests of valuable MICE niche segments, enabling the event to consistently deliver a delegate profile that is both relevant and dynamic.  IT&CMA remains uniquely positioned as the only global event with the largest exhibition showcase of Asia-Pacific MICE suppliers. The show has been incorporating Luxury Travel since 2012, and is part of the IT&CM Events series.
 

Launched in 1998, CTW Asia-Pacific is dedicated to cultivating Travel and Entertainment (T&E) best practices among Asia-Pacific’s corporate travel professionals. Influencers, planners and decision makers of corporate travel functions in their organisation attend the annual conference and exhibition to keep themselves abreast of the latest trends and knowledge that enable them to get the most out of their T&E decisions.
 

IT&CMA and CTW Asia-Pacific is organised by TTG Events, a business group of TTG Asia Media.
www.itcma.com  |  www.corporatetravelworld.com

 

 
 
 

 MEDIA CONTACT


TTG Events
A Business Group of TTG Asia Media

1 Science Park Road, #04-07,Capricorn
Singapore Science Park II, Singapore 117528
Tel:(65) 6395 7575 Fax:(65) 6536 0896
Event Website:
www.itcma.com
Website: www.ttgasiamedia.com

 
Cheryl Kah (Ms.)
Corporate Digital Marketing Executive
Email: cheryl.kah@ttgasia.com
Cheryl Tan (Ms.) 
Corporate Marketing Manager 
Email: cheryl.tan@ttgasia.com